BRAND GUIDELINES
Australian Football International (AFI) is committed to growing its presence and affirming its position as the global lead for the sport of Australian Football.
Building on this work it is vital that we take the necessary steps to ensure that one of our most valuable assets, our brand, is presented consistently across all platforms and media.
As you read through this guide, it is important to understand our vision and recognise your role, as members or partners, in making sure our identity is never compromised.
The Logo Family
The AFI logo is the most common visual representation of our brand.
The shape of the logo represents an oval football and the map reflects our international growth and vision. The laces represent the four goalposts from the traditional 18-a-side format of the game.
The logo family includes:
AFI logo
AFI Regional logos
AFI Country logos
AFI Event logos
All logos are available in JPEG and PNG formats upon request.
Logo Usage
These guidelines provide specific information regarding size, colour and spacing around the AFI logos to help you use them correctly.
Always use the full colour version wherever possible.
The AFI logo should not be incorporated into any other logo.
Always allow for a clear space around the logo when using it.
The logo must never be distorted or modified.
Event and Partner Logos
AFI approved events and partners may display the AFI logo alongside the visual identity of the event or partner.
The event or partner logo must sit to the right of the AFI logo and be centered.
Legal
The AFI brand is registered and protected as AFI’s intellectual property.
